Apple iOS mobile market share in the UK 2011-2024, by month
Apple's kingdom
With 38 Apple stores In the United Kingdom, Apple remains undisputed in the smartphone and tablet computer markets. Indeed, in 2023, Apple’s iOS accounted for nearly half of both the mobile and tablet operating system market share. Only in the PC market, it is second to its competitor Windows, which recorded a market share of over 67 percent.In addition to iPhones, iPads, and Macs, other electronics consumer goods are part of Apple’s kingdom, such as Apple headphones, smartwatch (Apple Watch), and smart speakers (Apple HomePod). The same can be said about Apple’s AppStore, which offered over 1.64 million apps as of the the third quarter of 2022.